Helping care providers grow
More private enquiries, and proof of where each one came from.Marketing software for UK care homes and home care providers, built by the team at Bridgehead.
See where you rank against every provider nearby, free and in seconds. Then bamboo writes your Google and Meta ads, answers your reviews and gets you into the local paper, or the Bridgehead team runs it all for you.
Your rank against every provider within 10 miles, with no email needed.
Or book 30 minutes with William WalterManaging Director, Bridgehead, who built bambooPlugged into the CQC register
Where do you rank against the providers near you?
Find your service on the CQC register. We score your CQC rating and Google reviews against every provider nearby. No email needed.
The team behind bamboo has put care providers in
Everything a marketing department does, built for care providers.
Seventeen tools, grouped by the job they do. Every tool, in detail.
01Advertising
Google and Meta ads written around your care types, your CQC rating and your town, the page they point to, and what each enquiry cost.
02SEO
Fixes ranked by what stops families finding you, and articles written for the searches they make.
03GEO
Whether ChatGPT, Gemini and Perplexity name you when a family asks about care nearby.
04PR
Releases drafted the way regional desks want them, sent to the right journalists, and every piece of coverage kept.
05Reputation management
Reviews from seven platforms in one place with replies drafted, and a weekly list of what could hurt you.
06Social media
One post for every network you connect: Google Business Profile today, with Facebook, Instagram and LinkedIn as their approvals land.
07Email
A monthly newsletter to families and friends, drafted from a few lines you give it.
08Competitor intelligence
Every CQC-registered provider near you, ranked weekly on a Presence Score, with what changed.
Running a group?
One hub for every location.
Every location ranked by Reputation Score, with its own fixes and reviews. Coverage and insights roll up at group level.
- 1Harrogate88
- 2York84
- 3Lancaster71
What bamboo replaces
Eight suppliers, or one login.
Most care providers buy their marketing in pieces: an ads agency, an SEO consultant, a PR retainer, a cuttings service, a review tool, a social scheduler and a mailing list. None of them knows what the others did, and none can tell you whether it moved your rank. bamboo does all of it from one profile, built from your CQC registration.
- A Google and Meta ads agencyCampaigns, landing pages, enquiry tracking
- An SEO agency or consultantSEO audit, article writer
- A GEO tracker, if you have oneAnswer engines, weekly
- A PR retainerPress releases, media database, coverage books
- A cuttings serviceMedia coverage, swept weekly
- A review management toolReviews, reputation audit
- A social media schedulerSocial publishing, care calendar
- An email newsletter toolNewsletter
- Usually nothingYour rank against every rival nearby
The film
The whole thing in under 40 seconds, with the sound on.
Plugged into the CQC
Connected to the CQC register, so you start from your registration.
bamboo reads the CQC's public register through the CQC's own API. Enter your service's name and postcode and it finds your registered location. Everything else is built from what the register holds.
Your profile, filled from your registration
Your registered name, care types, number of beds, local authority and current CQC rating come straight from the register. You confirm them instead of typing them.
Your competitors, from the same register
bamboo lists the CQC-registered providers in your local authority, closest first, with their care types and rating. Every week it checks the register for providers it has not seen.
Your record, read again every week
Every Monday bamboo reads your registration again. When the CQC publishes a new rating for you, your Presence Score moves with it.
bamboo is independent of the CQC and is not endorsed by it. Register data is public sector information licensed under the Open Government Licence v3.0.
The track record behind it
Built on what worked across a decade of real campaigns.
Every release, ad and post bamboo drafts follows the rules the Bridgehead team learned writing and running these for its clients.
1,260
press releases
and counting
bamboo drafts releases the way a regional desk wants them: the news first, the town named, no puffery.
263
Google Ads
and counting
Campaigns, keywords and copy written to the same rules, and pushed to your account paused until you approve them.
350
Facebook ads
and counting
Copy that names your service and your town, with targeting kept inside Meta's rules for anything touching health.
Written and run by the Bridgehead Communications team. Counts from Bridgehead's records, November 2026.
Who it's for
Built for every CQC-registered provider.
The tools are the same whichever kind of provider you are. What changes is who you are measured against.
One scoreboard for all of it.
bamboo ranks you against every comparable provider nearby on a Presence Score built from public signals. Today that is your CQC rating and your Google reviews; web presence, search visibility and social activity join them as each is measured.
- Every gap comes with a fix: a review drive, a photo shoot, a sharper page.
- We score the providers near you too, customer or not. Fair, factual, public.
- Your own enquiries and cost-per-enquiry stay private. Only you see them.
Where the score comes from
Five public signals. CQC rating and Google reviews are scored today; the others are not yet.
- CQC ratingGood
- Google reviews4.6 from 38
- Web presenceNot scored yet
- Search visibilityNot scored yet
- Social activityNot scored yet
The team behind it
Built by people who have done this for care providers.
bamboo is a product of Bridgehead Communications, the PR agency that has put UK care homes on the BBC and ITV and in the sector's trade titles for over a decade. The software does what the agency does for its clients, for the price of a few hours of agency time.
- 400
- pieces of coverage for one care group
- 64
- outlets, from the BBC to the trade press
- 10+
- years working for UK care providers
Some of the Bridgehead team. Nothing is subcontracted.Care providers placed in
Start free. Upgrade when you're ready.
Compare the plans in detailAd spend is always paid directly to Google and Meta. We never mark it up.
Starter
- 1 campaign a month + 1 hosted landing page
- Copy, keywords & targeting, written for you
- Your Presence Score and local rank, updated weekly
- Up to 3 confirmed competitors, checked weekly
Managed
Ad spend of at least £1,500 a month, paid to Google and Meta, never marked up. 3-month first term.
- Every tool in the software, with no plan limits
- We build & run the campaigns in your accounts
- Weekly optimisation + monthly performance call
- One press release a month, included
Run by the Bridgehead team that built bamboo. Nothing is subcontracted.For a care home: Managed plus the minimum ad spend is about £29,400 a year before VAT. One self-funded resident, at carehome.co.uk's UK average for self-funded residential care of £1,298 a week, covers that in about 23 weeks.
Running a group? 5+ locations: £95 per location a month + VAT, franchise hub included. Over 25 locations, we quote. Talk to us.
Questions
The ones that actually get asked.
Is Starter really free?
Yes, and there is no card to enter. Starter includes one campaign and one hosted landing page a month, your Presence Score and local rank updated weekly, and up to three confirmed competitors checked weekly. Most providers run on it for a month before deciding.
Who pays for the ads?
You do, directly to Google and Meta, from accounts you own. bamboo never handles the money and never marks it up. Nothing is spent until you approve the ads and switch them on.
What is the Presence Score?
A score out of 100 for you and every provider you confirm as a rival, recomputed every week from public signals. The CQC rating and Google reviews are scored today. Web presence, search visibility and social activity are added as each is measured, and the page says which are live.
Does it work for home care?
Yes. A home care provider is matched with the agencies registered near it, the ads are written for home care searches and the landing page says the areas you cover and when you can start.
Is bamboo connected to the CQC?
Yes. bamboo reads the CQC's public register through the CQC's own API. It finds your registered location from your name and postcode, fills your profile from it, lists the registered providers near you and reads your record again every week. bamboo is independent: the CQC does not endorse it or any other marketing tool.
How long does it take to set up?
Under ten minutes. Enter your postcode, confirm the profile bamboo fills from the CQC register, and you get a reviewable campaign and your local rank.
Do you guarantee enquiries?
No. Nobody can. What bamboo guarantees is that every enquiry from a bamboo page is counted and you can see what it cost, so you can judge the ads on results rather than on a promise.
Insight
Fresh from the team.
- Guide · EnquiriesHome care marketing: how a domiciliary care agency wins new clientsA home care agency sells something a family cannot inspect before they buy it: a stranger arriving at a parent's front door. Good marketing starts from that, and from the hours your carers can actually cover.
William Walter · 4 November 2026 · 5 min - Guide · EnquiriesHow to increase care home occupancy: find where the empty rooms are lostAn empty room is rarely a mystery. It was lost at a point you can name: an enquiry nobody answered, a visit that never got booked, a fortnight between residents. Find the point first, then spend money on it.William Walter · 4 November 2026 · 5 min
- Checklist · PressThe care home marketing year: the dates worth planning aroundA care home does not need a content strategy. It needs about twelve dates, decided in January, each with a thing to do, a photo to take and a release to send. This is the list.William Walter · 13 October 2026 · 4 min
See where you rank, in seconds.
Type your postcode and watch bamboo score every provider of your kind within 10 miles on CQC rating and Google reviews, then rank you among them. Free, and no email needed.